Organizational design is a critical facilitator of strategic information age initiatives. Yet traditional IT structures are misaligned with the information age because they cannot cope with continual change and the rapid horizontal introduction and utilization of gregarious information technologies. An organizational structure that combines the ideas of minibusinesses and the internal market-place can provide a dynamic balance between stability and productivity and flexibility and innovation, replace a history of episodic and misguided restructuring with continuous restructuring, and position the IT organization to fulfill its strategic potential.